About Peter Sedghi
"You have to enjoy and LOVE what you do or why do it."
When you think of shopping in Beverly Hills you think luxury. Some of the world's most prestigous brands such as Louis Vuitton, Hermes, Dior, Cartier and Gucci have flagships on those famous streets. But in another, very real sense, Beverly Hills functions like a small town. Among the designer shop lives many family-owned businesses that have thrived there for years. One of the best kept secrets o Luxury Jewels Of Beverly Hills, a high-end Jewelry store specializing in quality antique, vintage and estate pieces that are truly unique. We had the pleasure to sit down with Peter Sedghi, President and CEO, to learn how they stay competitive, what they have to offer, and to pick up some tricks of the trade.
Luxury Jewels Of Beverly Hills is very much a family affair. On any given day you will find Sedghi, his uncle, his mother, and a few ex-girlfriends harmoniously working away. He was introduced to the world of antique jewelry through his uncle, who for many years, had a store in Beverly Hills and also one in downtown. About 6 months into working with him, Sedghi really found his calling and developed a lifetime passion and eventually branched out on his own, building a thriving business based on unique items, repeat business and mostly word of mouth advertising.